Michael Cullinan

• Own and drive end-to-end UX strategy for the Concept-to-Market platform, supporting complex cross-functional workflows across 25+ global brands.
• Define scalable interaction models for high-stakes workflows, helping product and engineering converge on clearer solutions and reducing downstream rework by ~20%.
• Redesigned panelist operations for Estée Lauder's Clinical Research Center, translating IRB-governed, FDA-facing study protocols into a single dynamic onboarding workflow that replaced manual, error-prone intake steps.
• Optimized user workflows through iterative usability testing, wireframing, and interactive prototyping, reducing user support tickets by ~25%.
• Serve as the primary design voice with product, engineering, and business leadership across 4–6 product teams within the C2M platform, aligning roadmap priorities with user-centered strategy and influencing scope decisions at the portfolio level.
• Shaped design principles and review standards adopted across the C2M platform, raising quality and consistency at scale and giving cross-functional partners a shared language for design decisions.
• Drove design and content strategy for internal learning and enablement experiences used across luxury beauty brands, balancing clarity, trust, and premium brand expectations.
• Mentor 3+ designers and cross-functional partners through critique, coaching, and design reviews as a Subject Matter Expert within the IT Learning Academy.
• Coached a junior UX designer through low-fidelity flow design for a cross-device Skin Analyzer application (desktop, tablet, and mobile) for Lab Series, an Estée Lauder brand, guiding interaction patterns, critique, and design decision-making to strengthen both the designer's craft and the delivered experience.
• Built a functional, AI-assisted prototype for a complex internal workflow initiative and ran three rounds of usability testing with subject matter experts, aligning product, engineering, and leadership on direction weeks earlier than a typical mockup-based discovery process.

• Defined and executed UX strategy during early-stage C2M platform development, helping shape foundational product direction and experience architecture.
• Designed and facilitated stakeholder workshops to align business goals with user workflows and translate findings into actionable product frameworks.
• Built design-system foundations in Figma, including a modular role-based component architecture derived from Ant Design, that cut inconsistency across teams.
• Led end-to-end design for 2+ innovation initiatives, translating complex domain workflows into structured, testable prototypes that informed product direction.

• Collaborated with client Frontier Signal to create a real-time job search application, improving application success rates by 25% through more effective user flows and accessible design.
• Developed wireframes, prototypes, and polished UI aligned to WCAG 2 standards, contributing to a 10% increase in user engagement.
• Clarified complex processes through user flows, journey maps, and data visualizations, reducing user error rates by 15%.

• Conducted interviews and surveys, converting findings into personas, user flows, and high-fidelity prototypes that decreased onboarding time by 20%.
• Tested design assumptions against real user needs and translated findings into roadmap recommendations that improved customer retention.
• Led user testing initiatives that cut common task completion times by 30%, and collaborated closely with developers to reduce handoff errors by 25%.

Digital product design, brand systems, and front-end work across four NAPCO business units: web applications, mobile interfaces, and integrated brand programs. Additional portfolio detail available on request.